Capital

Fuel for
what comes
next.

We partner with early-stage founders building B2B SaaS, Healthcare, Robotics, AI, and Community platforms; when the time is right and the traction is real.

We invest in founders with proof, not just promise. If you have more than 10 unaffiliated, passionate, paying customers; we'd love to start a conversation.
$250K
Minimum check size
$5M
Maximum check size
Calendly · Salesloft
Unicorn portfolio companies. We've been honored to back founders from day one.
Seed · Series A
We invest at multiple stages; wherever we can add the most value on the journey with you.
Companies we've been honored to back
The journey we invest in

Is this you?

We love partnering with founders at a very specific moment; when the idea is proven and the fuel will pour on a real fire.

01 — First Paying Customers
You got your first unaffiliated paying customers

Getting those first 10 paying customers; people who don't know you personally; was one of the toughest things you've done. But you did it. You proved authentic demand, and the art of going to market started to meet science.

02 — Product-Market Fit
You're moving toward $1M ARR

More data gave you insight into the size of your addressable market. Customers are coming back. The signals are real. You may even be on your way to a milestone very few companies ever reach: $1M in annual recurring revenue.

03 — Ready to Scale
Capital is the fuel, not the fire starter

At a certain point, the opportunity cost of not raising becomes too large and obvious. You're not raising to figure it out; you're raising to accelerate what's already working. That's when we want to be in the conversation.

What we look for
Grit & Coachability

We back founders who can take a punch and keep moving; and who can also hear hard feedback and integrate it. Both matter.

Clear Customer Pain

The problem has to be real, frequent, and painful. Customers should be able to name it without being prompted. Vitamins are a hard sell. Painkillers win.

Product-Market Fit in Motion

We don't need a unicorn; we need signals. Retention, referrals, expansion revenue, and customers who'd be devastated if your product went away.

B2B Recurring Revenue

We back B2B recurring models — SaaS, usage-based, subscription. If there's a predictable revenue engine, we're interested.

Founder-Market Fit

Why are you the right person to solve this? Domain expertise, lived experience, or an unfair advantage matters more than you might think.

10x Better, Not 10% Better

Incrementally better products rarely win markets. We look for solutions that are dramatically better than the alternative; including doing nothing.

We make and
communicate decisions
quickly.

At a certain point in your business, the opportunity cost of not raising money becomes too large and obvious. Partnering with the right team will be one of the most important decisions in your professional life.

We value this decision and have been honored to work with unicorns of yesterday, today, and hopefully tomorrow.

Fast decisions, clear communication You'll know where you stand quickly. No ghosting, no vague follow-ups. We respect that your time is your most valuable resource.
We go on the journey with you This isn't a transaction. We're looking for a long-term partnership with founders we'd want to be in a foxhole with; for years.
Rooted in Atlanta We're operators first, investors second. Our network across the Atlanta ecosystem; talent, customers, partners; is yours to access.

Atlanta Ventures was a perfect launching point and resource for Salesloft to scale. The resources and opportunities we received propelled us forward in ways we could not have achieved on our own. There's no doubt Salesloft wouldn't be where we are without them!

KP
Kyle Porter
Founder & CEO; Salesloft

Let's see if we're a fit.

Not a pitch. Not an application. Just a conversation to see if we're the right partners to go on this journey together. Fill out the form and we'll be in touch quickly.

Contact Form

We read every submission and respond to every founder. Expect to hear from us within a few business days.