Author: A.T. Gimbel

A.T. Gimbel is a Partner at Atlanta Ventures. He previously led product and go-to-market functions for the Healthcare division of LexisNexis and worked in consulting at Bain & Company. He holds an MBA from Harvard Business School.

Who Owns It

I was recently speaking with an entrepreneur about the challenges of executing key initiatives.

Who is your ICP (Ideal Customer Profile)?

A common question I ask entrepreneurs is who is their ICP? Some entrepreneurs have a very broad answer (everyone) while others have a more nuanced answer. How do you figure out who your ICP is and why…

Startups are hard

I was recently speaking with an entrepreneur about how hard startups can be on the founder.

Failure makes you stronger

Continuing with the key principles from Make Your Bed, another principle important for entrepreneurs is failure can make you stronger.

Find your team

Continuing with the key principles from Make Your Bed, the next principle is you can’t go it alone.

Make your bed

During the summer, my wife and I make a summer reading list for our boys.

Are you a giver or taker?

I was recently speaking with an entrepreneur and the topic of givers and takers came up (as it relates to the startup world).