Author: David Cummings

David Cummings is a Partner and co-founder of Atlanta Ventures and co-founder of Pardot (acquired by Salesforce). He has invested in and supported hundreds of early-stage startups in the Southeast and writes regularly about entrepreneurship, SaaS, and the Atlanta tech ecosystem.

AI Is a Super Power—Start Treating It Like One

AI—and how to get real value from it—is one of the hottest topics in startup land right now. Entrepreneurs have been sharing how they’re incorporating it into their businesses in ways that go far beyo

Pick a North Star Metric (Not Revenue)

Last week I had a great conversation with a group of entrepreneurs, and our first topic was identifying each startup’s North Star metric. A North Star metric is the single most important metric in a b

90/10 or 10/90 Entrepreneur

Last week I was talking with a board member about how to be helpful to an entrepreneur we both know. A few minutes into the conversation, the board member said, “We need to get him from being a 10/90

Intentional Story Teller

Last week I was catching up with an entrepreneur who told one amazing story after another. When I left the conversation, I could not stop thinking about how impressive his storytelling ability was. It