Marketing
How to write (and not write) a cold reach-out to an investor
A.T. Gimbel, Partner at Atlanta Ventures, shares some tips and tricks for how to write a good cold outreach to…
Where to Start When Deciding What Area of the Market to Target First
The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…
How to Design Your Pitch Deck in the Best Way
I have seen lots of pitches in my day. One big thing I recognized isn’t always clear with entrepreneurs is…
Market Timing
One challenge for entrepreneurs is how to catch a large, growing market at the right time. With team and product…
How to Do Quick Market Research on an Idea in Less Than a Day
So you have a great initial idea for a business (of course it is). You are ready to start building…
How to Use a Content Calendar Template, Complete With Metrics and Goals
Following Jacey Lucus’ post about how to create a social media strategy for startups, we are going to take a…
One Mistake to Avoid with Startup Marketing: Not Having a Marketing Strategy
During the Simply SaaS University Class: Marketing Metrics 101, Asia Matos, Founder and CEO of DemandMaven brought to light a…
A Social Media Strategy Guide for Startups
You’ve just decided your name. Congrats! You made it. You have a logo and most likely have a website at…
A Guide to Building a Marketing Team for a Startup
We’ve had quite a few conversations with entrepreneurs about the path to building a high-growth company. I thought it might…
Startup Go-To-Market (GTM) Strategy
Many people often speak of “Go-To-Market” or “GTM” strategy. This moniker essentially covers the key elements of your business: sales,…