On January 17th, 40+ entrepreneurs joined us on Zoom for an insightful morning event! This Healthcare Entrepreneurs Meetup was not one to miss: HealthIT folks joined A.T. Gimbel, Ashish Advani from InpharmD, and Rachel McCrickard from Motivo. Ashish and Rachel first presented at The Atlanta Healthcare Entrepreneur Meetup five years ago when starting their companies. It was exciting to check in with these founders and hear how their companies are growing.
These Meetups are part of an ongoing series of talks about Healthcare in Atlanta, with the objective of making Atlanta the premier place to start and grow a HealthIT business. The goal of these meetups is to facilitate connections, hear from industry professionals, and truly dig deeper into Healthcare problems that Atlanta entrepreneurs can help solve.
We started the morning with a good ol’ fashioned Zoom Breakout Room networking session to discuss in small groups how everyone’s New Year’s resolutions are going. It was a great opportunity to connect with new faces and reconnect with familiar ones before we dove into the event.
InPharmD
While working as a pharmacist, Ashish noticed redundant work as pharmacists researched the same questions over and over again. He formed InpharmD in an effort to centralize answers.
InpharmD connects questions from healthcare providers to customized, evidence-based responses from a nationwide network of academic drug information centers. InpharmD’s database is optimized with machine learning and easily accessed via their website and a mobile application. Their goal is for healthcare providers to have better access to better health information, so they can make better decisions.
Motivo
When Rachel was fulfilling her clinical supervision requirements, she drove two hours to get to her appointments and paid for her sessions out-of-pocket. Every week, she sacrificed a whole day of billable hours for that one hour with her clinical supervisor.
She saw issues with the costly, time-consuming process of clinical supervision required for therapist licensing. To solve this, she launched a basic online platform through Shopify to connect supervisors and therapists. Fast forward and today Motivo’s network of over 1,200+ clinical supervisors means no gaps in care.
Don’t over engineer your idea. Ask, what’s the simplest way to test whether or not there’s market opportunity there before investing.— Rachel McCrickard, Founder of Motivo
Key Takeaways
- Both founders drew inspiration from pain points they experienced firsthand as healthcare providers
- Pivoting from B2C to B2B was a critical move for both companies in healthcare
- Modest early funding rounds gave more independence than chasing large raises
- Focus relentlessly on the customer while finding product-market fit before shifting to growth
- Humbly adapt your role as your company evolves through each stage
STAY INVOLVED. JOIN THE MEETUP.