Atlanta Startup Convos: February 2023

On February 15, 2023, 40+ entrepreneurs joined us on Zoom for an insightful morning event!

Every 6-8 weeks, Atlanta Ventures hosts an Atlanta Startup Convos Meetup. Three early stage startups shared their 7 minute story of how they started, how they are monetizing, and how they are scaling.

We kicked off the morning with enthusiastic entrepreneurs participating in a good ol’ fashioned Zoom Breakout Room networking session. Attendees discussed “What is the product you love.” It was a quick opportunity to connect with new faces and reconnect with familiar ones before we dove into the Startup Convos.

This month’s presenter lineup was one for the books: Martha Underwood, Founder of Prismm; Andrew Levy, CEO of Adpipe; Drew Scholtens, Founder of OinkChing.

Prismm

Prismm is a digital vault built for life’s most important documents, centralizing information needed to handle administrative tasks when life happens. Using her background in tech and banking, Founder Martha Underwood centralizes information with perfect security, clarity, and consent in order to provide it to those in need — whether healthcare providers, insurance companies, or family members.

“How do we manage to gather what’s needed to handle end of life affairs? That’s where Prismm comes in.”— Martha Underwood, Founder and CEO of Prismm

Adpipe

On average, videos are 12 times more effective than text or still imagery. With the huge volume of videos online and their surprising sunk costs, AdPipe realized the opportunity to update the video use landscape in 3 ways: repurposing, repacking, and reposting. Through careful use and insightful edits, AdPipe brings any video back to life to engage with your audience and make the most out of the resources you have.

“To help bring people from static to motion and truly differentiate themselves. That’s why we built AdPipe.”— Andrew Levy, CEO of Adpipe

OinkChing

OinkChing is a financial literacy platform for adults. After spending 12 years at Equifax, Founder Drew Scholtens watched as consumers constantly struggled with financial decisions. OinkChing combined university and market research to build a foundation for financial education — using videos, checklists, real life examples, and easily visible progression systems to allow any consumer to become an expert in financial decisions.

“We’re not here to sell a financial product, or data. We’re selling a relationship between you and your bank.”— Drew Scholtens, Founder of OinkChing