Entrepreneur Meetup: Marketing Metrics 101 University with Asia Matos
On July 26, we hosted the second Simply SaaS University class: Marketing Metrics 101 with Asia Matos, Founder and CEO of DemandMaven, which helps founders of early-stage startups either get their first 100 customers, or help them get to the next growth stage.
Asia joined us to help develop marketing strategies, grow, and teach best methods — how to market and measure the absolute best for your company, your product, and your target market.
Bottomline: Your customers will TELL YOU how to market to them. (You just gotta ask!)
About Asia
Before creating DemandMaven, Asia was the Head of Marketing at Hull, a Demand Generation Manager at Flip My Funnel, and Marketing Manager at Arke. She’s helped startups triple their traffic, go from $0–$3000 MRR in just 3 months, and increase free trial conversion rates from 14% to 40%.
Marketing Strategy Breakdown
Step 1: Research • Step 2: Analysis • Step 3: Your Product’s “North Star” • Step 4: Defining Your Strategy • Step 5: Executing that Strategy • Step 6: Constant Iteration & Feedback
“When people hear ‘content’, they immediately think blog posts. But the reality is that this is literally anything customer-facing that you produce that isn’t the product itself.”
Key Takeaways
Distribution is audience-building 101. Distribution is building an audience through channels — and this is where most startups completely fail.
- 75% of blog posts don’t get more than 300 views.
- 20% of your time should be spent creating content. 80% should be spent distributing it.
Finding Your Target Market
“Great research is the difference between companies who build winning products and companies who don’t and figure it out way too late.”
Your marketing strategy doesn’t have to be perfect. What you do today isn’t necessarily going to be what you’re doing a year from now. The point is to get you to the next big growth phase. Your marketing strategy is iterative, and it will 100% evolve and change over time.
Photos by Chris House