HealthIT folks joined us virtually for a conversation with A.T. Gimbel, Partner at Atlanta Ventures, and Angela Fusaro, Co-Founder and CEO of Physician 360.
These events are part of an ongoing series of talks about Healthcare in Atlanta, with an objective of making Atlanta the premier place to start and grow a HealthIT business. The goal of these meetups is to facilitate connections, hear from industry professionals, and truly dig deeper into Healthcare problems that Atlanta entrepreneurs can help solve.
About the Event
The morning kicked off with entrepreneurs dividing into breakout room sessions. In groups of five, they discussed the question: “What’s one thing you want to accomplish before the end of the year?” Next, A.T. and Angela dove into discussion about training as a doctor, the idea behind Physician 360, startup lessons learned, and beyond.
Key Takeaways From the Event
Making the jump into entrepreneurship is no easy feat and it’s a very personal journey. The cadence of the transition is very personal. You know yourself, better than anyone else. You have to know your personality. If you are more risk averse, try and look for ways in your current situation where you can be more entrepreneurial.
What does Physician 360 do? Our mission is about reimagining the practice of urgent and emergent care. We are a virtual health clinic. We transform neighborhood pharmacies into urgent cares by empowering them with software and rapid tests.
Prove the idea is something people will pay for before you build out a final product. One of the best ways to evaluate if there was a significant gap in the market was to test it. Before going and building their own software, they took surrogate softwares and put them in the market to see if people would purchase them—and they did.
Achieving Product-Market Fit is ongoing. It’s an iterative process. What you consider Product-Market Fit on day one is different from year two. For Physician 360, it was when they figured out who couldn’t live without what they were building and then why.
There’s no secret sauce to entrepreneurship. As a founder, what you learn every day is there is no secret sauce. A lot of it has to do with resilience and the ability to combat discouragement in a healthy way. Balance is fundamental.
STAY INVOLVED. JOIN THE MEETUP.