Startup Phase: Traction
The Lean Startup
Social Media Strategies for Startups
A.T. Gimbel’s eleven-step guide to launching a startup’s social media presence, from setting objectives to iterating on content.
Building Your Brand from the Ground Up
A.T. Gimbel walks through the identity and storytelling elements every startup needs to build a powerful brand story.
4 Cold Outreaches That Actually Worked on Me
Kathryn O’Day breaks down four real cold outreach messages that worked — via LinkedIn, a website form, email, and an event — and what made each one land.
Beyond the Buzzword: What Traction Actually Looks Like
A.T. Gimbel breaks down what real traction looks like at the idea, early, and growth stages — and the vanity metrics that don’t count.
Using consulting to fund your startup and iterate effectively
External resource: Using consulting to fund your startup and iterate effectively
Tips on Getting your First 10 Paying Customers
Three tips for discovering and obtaining your first 10 paying customers.