#advice
How to think about pricing
A.T. Gimbel shares a few ways to think about pricing in terms of value, constructs, and price point.
Tips on Getting Your First 10 Paying Customers
So you have a solid product and are ready to go to market, now how do you get your first…
If you have to ask the question, you already know the answer
A.T. Gimbel shares three real life situations that touch on this advice: if you have to ask the question, you…
How to write (and not write) a cold reach-out to an investor
A.T. Gimbel, Partner at Atlanta Ventures, shares some tips and tricks for how to write a good cold outreach to…
Empowering Employees
A.T. Gimbel shares a few examples of how empowering employees can lead to more customer loyalty and employee satisfaction.
Response to Injustice
A.T. Gimbel reflects on racial issues, injustice in our current world, and the Black Lives Matter movement.
Change is Imperfect
Change is an inevitable part of running a startup. A.T. Gimbel shares how to navigate changes and move forward effectively.
The Cost of Saying Yes
Having too many priorities leads to a lack of focus and makes execution difficult. A.T. Gimbel shares how to prioritize…
The Power of Passion
One thing that has stood out to me in several recent meetings with entrepreneurs is the power of passion. Without…
Raising Prices
I’ve spoken with a few entrepreneurs recently where the topic of raising prices came up. In all cases, it was…