#approach
Wisdom of the Crowd
Here’s how, with the right conditions, crowds of customers can provide amazing insight into customer discovery and R&D.
Three Areas to Focus on When Fundraising For Your Startup
A three step guide to the fundraising process for your startup, based on our experience helping thousands of startups raise…
Examples of Cold Outreach Emails to VCs
Read these examples and see which cold outreach emails would get a response and which ones would not.
Starting A Brand Ambassador Program
Here are helpful hints and advice for people considering implementing a different marketing strategy.
Difficult Times Bring Exponential Personal Growth
A.T. Gimbel shares insightful thoughts on growth during difficult times.
Build your new product with development partners
Nothing beats authentic feedback from real customers. Find a development partner that can help you iterate quickly and get your…
How to handle conflicting feedback on your idea
A.T. Gimbel sheds light on an age old question: "What do I do when I have conflicting feedback about my…
Response to Injustice
A.T. Gimbel reflects on racial issues, injustice in our current world, and the Black Lives Matter movement.
Where to Start When Deciding What Area of the Market to Target First
The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…