#niche

Do I need a novel idea?

I was recently at a Georgia Tech event, and one of the students asked a great question: “Do I need…

Start in a niche

I often hear entrepreneurs speak about the billion/trillion dollar market they have chosen.

Where to Start When Deciding What Area of the Market to Target First

The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…