Tag
#niche
A.T. Gimbel
Who is your ICP (Ideal Customer Profile)?
A common question I ask entrepreneurs is who is their ICP? Some entrepreneurs have a very broad answer (everyone) while…
A.T. Gimbel
Do I need a novel idea?
I was recently at a Georgia Tech event, and one of the students asked a great question: “Do I need…
A.T. Gimbel
Start in a niche
I often hear entrepreneurs speak about the billion/trillion dollar market they have chosen.
A.T. Gimbel
Where to Start When Deciding What Area of the Market to Target First
The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…