Author: A.T. Gimbel

Should you have usage based pricing?

I was speaking with an entrepreneur recently about usage based pricing.

How to handle early revenue in a pitch deck

I had a couple recent conversations with entrepreneurs discussing how to best show early revenue in a pitch deck.

Getting the most out of advising programs

I was recently speaking with some entrepreneurs about the Atlanta Tech Village Advisor program. I am a huge fan of learning from people who have been in your shoes before and can share their relevant

What you need to know about data rooms

I was recently on a panel at Atlanta Tech Village speaking about data rooms.

Start in a niche

I often hear entrepreneurs speak about the billion/trillion dollar market they have chosen.

Am I moving too fast?

As a startup, speed is your superpower.

Pilots – should they be free or paid?

I often hear of entrepreneurs who are running pilots. Many are free and some are paid. But which is the better route as there are tradeoffs with each approach?

One thing you wish more founders understood about working with VCs

We recently had our monthly Office Hours event where entrepreneurs can join our team and ask any questions.

The Hidden Game

There are many industries where a hidden game is going on.

Sales and Churn: leading vs. lagging indicators

I was speaking with an entrepreneur recently about key metrics for their business.