Social Media Strategies for Startups
A.T. Gimbel’s eleven-step guide to launching a startup’s social media presence, from setting objectives to iterating on content.
Resource Type: Article
Building Your Brand from the Ground Up
A.T. Gimbel walks through the identity and storytelling elements every startup needs to build a powerful brand story.
Relationships Over Transactions: When to Reach Out to Investors
A.T. Gimbel on why the best time to talk to an investor is before you need their money — and how to build a relationship, not just a pitch.
O Startup, Where Are Thou VC?
David Cummings unpacks why newly VC-backed startup formation is down sharply outside the Bay Area — and why overall entrepreneurship remains strong.
What Founders Need to Know About Raising Capital in 2026
Kathryn O’Day recaps her Women + Tech talk on what’s changed (and what hasn’t) about raising venture capital in 2026.
Summer Fruit: Watermelons or Grapes
A.T. Gimbel on the tradeoff between bootstrapping (owning an entire grape) and raising capital (owning a slice of a watermelon).
Do’s and Don’ts of AI Implementation
Kathryn O’Day shares Fastlane AI founder Rebby John’s top do’s and don’ts for implementing AI at your company.
Pick a North Star Metric (Not Revenue)
David Cummings on why revenue is an outcome, not a North Star — and how to choose (and embed) the metric that actually captures customer value.
4 Cold Outreaches That Actually Worked on Me
Kathryn O’Day breaks down four real cold outreach messages that worked — via LinkedIn, a website form, email, and an event — and what made each one land.
Beyond the Buzzword: What Traction Actually Looks Like
A.T. Gimbel breaks down what real traction looks like at the idea, early, and growth stages — and the vanity metrics that don’t count.