12 Lesson Labs

The program consisted of 12 weekly, interactive virtual Lesson Labs led by experts in their field. Each Monday, from 12:30–1:30pm, entrepreneurs learned practical, tangible lessons on how to launch a sustainable business.

01

Aug 10, 2020

Entrepreneurship: Do You Have What It Takes?

This session covered the foundations of entrepreneurship — what it takes to make the leap, and what to expect along the way.

Jermaine Brown

A lifelong entrepreneur with an e-commerce and operations background. A prior EO Atlanta member and FedEx E-Commerce Board member, and an LSU Finance graduate.

02

Aug 17, 2020

Turning an Idea and Skill Into a Business

This session walked participants through the idea-generation process behind starting a company.

Dr. Lakeysha Hallmon

Founder of The Village Market ATL (2016), with a background in education.

03

Aug 24, 2020

Testing Your Idea: Will Someone Pay You For It?

This session taught participants how to test whether their idea was something people would actually pay for.

Rachel Ford

Co-founder of FIXD, a Georgia Tech Venture Lab instructor, a Techstars Atlanta alum, and part of Atlanta's "30 Under 30" class of 2015.

04

Aug 31, 2020

Company Creation: The Practical Steps Required to Establish a Business

This session covered the practical, step-by-step details of officially establishing a new business.

Christina DeVictor

Founder of Someplace Wild photography, a marketing consultant, and co-owner of Fellows Cafe.

05

Sep 14, 2020

Developing Your Online Presence: Creating a Website and Social Media

This session covered the step-by-step process of setting up social media handles and building a website.

Jacey Lucus

Marketing Lead at Atlanta Ventures.

06

Sep 21, 2020

Marketing Your Business and Developing Your Brand

This session covered the importance of branding and telling a business's story through marketing.

Lauren Patrick

A UGA Grady College graduate with marketing experience at Preparis, Urjanet, MemberSuite, Terminus, Bark, and Motivo, and VP of Marketing at Curricula.

07

Sep 28, 2020

Financial and Accounting Basics for Business Owners

This session walked participants through setting up their first Quickbooks account and the financial basics every business owner needed to know.

Matthew May

Founder and VP of Sales & Marketing at Acuity, a virtual accounting service for entrepreneurs.

08

Oct 5, 2020

Pricing and Product: Creating a Profitable and Sustainable Business Model

This session covered different business models and how to price a product for a profitable, sustainable business.

A.T. Gimbel

Partner at Atlanta Ventures, formerly of LexisNexis Healthcare and Bain & Company.

09

Oct 12, 2020

Operation Management: How to Run Your Business

This session covered best practices for the day-to-day operations of running a business.

Ethan King

Co-founder and CEO of Zeus' Closet, and a former EO Atlanta chapter president.

10

Oct 19, 2020

Company Culture and People Management

This session covered how to build a strong company culture and manage people as a business grows.

Kyle Porter

CEO of SalesLoft.

11

Oct 26, 2020

Hiring: Sourcing, Training, and Leading a Team

This session covered how to source, train, and lead a team as a company hired its first employees.

Amy Zimmerman

Former Chief People Officer at Kabbage Inc.

12

Nov 2, 2020

Funding Opportunities and Raising Capital

This session covered the types of funding available to early founders and how to think about raising capital.

Kim Seals

An investor with JumpFund, which has invested in 25+ woman-led companies across the Southeast since 2013.