#customer-discovery
Research multiple ideas before picking one
When we launch businesses out of our Studio, we have the entrepreneurs start by researching multiple ideas before they select…
Using AI to Find Your Best Prospects
Last week, I was talking with an entrepreneur who shared how he was using AI to do a much better…
Fall in Love With the Problem, Not the Solution
There’s a phrase in startup land that really resonates with me: stay close to the problem. As an entrepreneur, it’s…
Who is your ICP (Ideal Customer Profile)?
A common question I ask entrepreneurs is who is their ICP? Some entrepreneurs have a very broad answer (everyone) while…
The Shared Skills of Founders and Investors
I recently sat in on a Georgia Tech Venture Capital Club event where students presented investment theses on various startups.
Do I need a novel idea?
I was recently at a Georgia Tech event, and one of the students asked a great question: “Do I need…
How important is market timing for a startup idea?
Another common question we get in Office Hours is about market timing.
How do you get your first customers to pay?
Another common question we get from entrepreneurs during Office Hours is how do I get my first customers to pay?
How do you find potential customers for discovery?
Another common question we get at Office Hours is how do I find potential customers for discovery? Let’s assume you…