Blog #customer-discovery
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#customer-discovery

42 posts
A.T. Gimbel

The Shared Skills of Founders and Investors

I recently sat in on a Georgia Tech Venture Capital Club event where students presented investment theses on various startups.

Apr 30, 2026 · 2 min read
A.T. Gimbel

Do I need a novel idea?

I was recently at a Georgia Tech event, and one of the students asked a great question: “Do I need…

Mar 26, 2026 · 2 min read
A.T. Gimbel

How important is market timing for a startup idea?

Another common question we get in Office Hours is about market timing.

Mar 5, 2026 · 2 min read
A.T. Gimbel

How do you get your first customers to pay?

Another common question we get from entrepreneurs during Office Hours is how do I get my first customers to pay?

Feb 12, 2026 · 2 min read
A.T. Gimbel

How do you find potential customers for discovery?

Another common question we get at Office Hours is how do I find potential customers for discovery? Let’s assume you…

Feb 5, 2026 · 2 min read
David Cummings

Use Adjacent Markets to Shape Better Products

Last week, I had the opportunity to meet with a group of entrepreneurs building sports-related technology. They’ve created impressive tools…

Dec 13, 2025 · 2 min read
Kathryn O'Day

8 Signs You’ve Got Authentic Demand (& 10 Signs You Don’t!)

ICYMI: At Atlanta Ventures…WE LOVE AUTHENTIC DEMAND!!!!!!!

Dec 2, 2025 · 4 min read
Kathryn O'Day

Authentic Demand: Why We Love It In Our Studio

What, Why, and How To Find It

Oct 21, 2025 · 4 min read
Kathryn O'Day

4 Things We’ve Learned In The Atlanta Ventures Studio

We love starting companies from scratch -- here's the unexpected strategies that work!

Jul 22, 2025 · 4 min read
A.T. Gimbel

Why competition is a good thing for early stage founders

I sometimes meet with entrepreneurs who tell me they have no competition and are the only ones doing their idea.

Jun 26, 2025 · 3 min read
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