Blog #customer-discovery
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#customer-discovery

47 posts
David Cummings

Use Adjacent Markets to Shape Better Products

Last week, I had the opportunity to meet with a group of entrepreneurs building sports-related technology. They’ve created impressive tools…

Dec 13, 2025 · 2 min read
Kathryn O'Day

8 Signs You’ve Got Authentic Demand (& 10 Signs You Don’t!)

ICYMI: At Atlanta Ventures…WE LOVE AUTHENTIC DEMAND!!!!!!!

Dec 2, 2025 · 4 min read
Kathryn O'Day

Authentic Demand: Why We Love It In Our Studio

What, Why, and How To Find It

Oct 21, 2025 · 4 min read
Kathryn O'Day

4 Things We’ve Learned In The Atlanta Ventures Studio

We love starting companies from scratch -- here's the unexpected strategies that work!

Jul 22, 2025 · 4 min read
A.T. Gimbel

Why competition is a good thing for early stage founders

I sometimes meet with entrepreneurs who tell me they have no competition and are the only ones doing their idea.

Jun 26, 2025 · 3 min read
David Cummings

Market A or B for a Startup

Last week, I spoke with an entrepreneur who shared his elevator pitch. I then asked a few questions and learned…

Apr 5, 2025 · 3 min read
A.T. Gimbel

How long should it take to find my idea?

I was recently speaking with an entrepreneur who was looking into new ideas and asked me how long it should…

Apr 3, 2025 · 2 min read
A.T. Gimbel

Why you should start by doing things that don’t scale

Many in the startup world have probably heard the advice of early on in the business, do things that don’t…

Mar 13, 2025 · 3 min read
A.T. Gimbel

Why you want products in the customer’s workflow

I speak a lot with entrepreneurs discussing if they are building a “must-have” or “nice-to-have” product.

Feb 25, 2025 · 3 min read
A.T. Gimbel

Two Ears and One Mouth

Discover why listening is a startup founder's superpower, from understanding customers' needs to fostering team collaboration.

Dec 17, 2024 · 2 min read