#go-to-market
Beyond the Buzzword: What “Traction” Actually Looks Like (and How to Prove It)
As an entrepreneur, “traction” is the word you’ll use most and perhaps understand the least.
How do I know if I have product-market fit?
Another common question we get during Office Hours is how do I know if I have product-market fit (PMF)?
Healthcare Entrepreneur Meetup – 3 takeaways
We recently hosted Khrish Chopra, founder of NPHub at our latest Atlanta Healthcare Entrepreneur Meetup. He shared many great stories…
Market A or B for a Startup
Last week, I spoke with an entrepreneur who shared his elevator pitch. I then asked a few questions and learned…
Have a plan (Part 2) – be ready to adjust
I recently wrote about the importance of having a plan. Thank you Richard Simms for commenting on the great Mike…
Pricing Complexities
Unveiling the Art of Pricing: Strategies to Overcome Challenges and Maximize Customer Value
External Market Tailwinds
A.T. Gimbel shares how founders can capitalize on external market tailwinds and be poised for tremendous growth.
Tips on Getting Your First 10 Paying Customers
So you have a solid product and are ready to go to market, now how do you get your first…
Aligning your go-to-market strategy
A.T. Gimbel shares about one of the most important, yet difficult things to get right: your go-to-market strategy.