Blog #product-development
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#product-development

10 posts
David Cummings

Product Value vs Product Distribution in the Early Days

Last week I was talking to an entrepreneur who is going all in on a new idea. Halfway through the…

Mar 14, 2026 · 3 min read
A.T. Gimbel

Start in a niche

I often hear entrepreneurs speak about the billion/trillion dollar market they have chosen.

Sep 25, 2025 · 2 min read
A.T. Gimbel

Three lessons learned from starting Studio companies

We have been launching companies out of our Studio for the past seven years.

Jul 24, 2025 · 2 min read
A.T. Gimbel

Why you want products in the customer’s workflow

I speak a lot with entrepreneurs discussing if they are building a “must-have” or “nice-to-have” product.

Feb 25, 2025 · 3 min read
A.T. Gimbel

How to Test a Product with New Customers

When you’re testing a product with new customers, you want to start simple and build momentum.

Jan 25, 2023 · 2 min read
Nicolas Terwindt

Q&A with Co-Founder of Reframe

Reframe’s Co-Founder, Ziyi Gao, sits down with Nicolas Terwindt for a quick catch-up on the Reframe journey thus far.

Jul 5, 2022 · 5 min read
A.T. Gimbel

Product Configuration vs. Customization

A.T. Gimbel touches on the difference between product configuration and customization.

Sep 23, 2021 · 2 min read
A.T. Gimbel

Build your new product with development partners

Nothing beats authentic feedback from real customers. Find a development partner that can help you iterate quickly and get your…

Mar 16, 2021 · 3 min read
A.T. Gimbel

Finding Authentic Demand

A.T. Gimbel shares about finding authentic demand and some indicators you’re on the right path.

Jan 26, 2021 · 2 min read
A.T. Gimbel

Sell First or Build First?

I often meet with entrepreneurs who are faced with a choice when building their company: do you prove you can…

Feb 27, 2019 · 3 min read