Blog #traction
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#traction

4 posts
A.T. Gimbel

Beyond the Buzzword: What “Traction” Actually Looks Like (and How to Prove It)

As an entrepreneur, “traction” is the word you’ll use most and perhaps understand the least.

May 14, 2026 · 2 min read
A.T. Gimbel

How to Show Projected Revenue When You Have None

Consider these helpful tips when struggling with projections in the pre-revenue stage.

Jun 29, 2021 · 2 min read
A.T. Gimbel

How to Show Traction Pre-Revenue

Raising money from investors can be tough as it is, but when pre-revenue it can be difficult. Here's three simple…

Jun 15, 2021 · 2 min read
A.T. Gimbel

Where to Start When Deciding What Area of the Market to Target First

The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…

Jul 22, 2019 · 3 min read