#value-proposition
Product Value vs Product Distribution in the Early Days
Last week I was talking to an entrepreneur who is going all in on a new idea. Halfway through the…
How do you get your first customers to pay?
Another common question we get from entrepreneurs during Office Hours is how do I get my first customers to pay?
Value-First Reimagining of a Market
A couple of weeks ago, I had the opportunity to speak at the Deloitte 500 event at the Atlanta Tech…
Should You Make Money With Your Early Customers?
This blog explores strategies for acquiring and learning from early customers and emphasizes the importance of paid validation.
Churn – Why It Is So Important
Churn reveals the health of your value proposition and impacts economic efficiency. Monitor churn to assess and refine customer value.
The Dangers of Building “Really Cool” Tech
Why Focusing on Customer Needs and Value Propositions Matters More Than Cool Tech
Building a Thriving Company Culture: Lessons from Successful Startups
Discover the transformative power of company culture in startups: cultivating engagement, collaboration, and growth for ultimate success.
Spotting Pitch Deck Red Flags and Overcoming Them with Confidence
Winning Pitch Decks: Navigating Red Flags, Inspiring Investors, and Unleashing Early-Stage Potential
Three areas to Focus on for Successful Pilots
Launching a pilot? Here’s some things to think about!
How to think about pricing
A.T. Gimbel shares a few ways to think about pricing in terms of value, constructs, and price point.