The Mom Test is a practical, no-fluff guide to customer discovery. Its core message is simple: if you ask people the wrong questions, you’ll get “encouraging” feedback that feels like validation—but doesn’t predict whether anyone will actually buy. The book teaches you how to run customer conversations that surface real problems, real behavior, and real signals of demand.
We highly recommend you read the book for yourself. You can find it here: https://www.momtestbook.com/
The next 4 articles in our playbook reference The Mom Test and expand on how to apply its customer interview principles in real conversations.