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Blog How an ideal first customer drives iteration and growth
Traction

How an ideal first customer drives iteration and growth

David Cummings
David Cummings
Partner, Founder · Atlanta Ventures
Published January 30, 2026
Read Time 1 min read

This resource is hosted externally. We recommend you read the full article here:

How an ideal first customer drives iteration and growth

Traction
David Cummings

David Cummings

Partner, Founder · Atlanta Ventures

David Cummings is a Partner and co-founder of Atlanta Ventures and co-founder of Pardot (acquired by Salesforce). He has invested in and supported hundreds of early-stage startups in the Southeast and writes regularly about entrepreneurship, SaaS, and the Atlanta tech ecosystem.

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