Startup Phase: Idea

“Must-have” vs. “Nice-to-have”

A.T. Gimbel shares insight when it comes to evaluating a new business idea as a “Must-have” vs. a “Nice-to-have”.

Wisdom of the Crowd

Here’s how, with the right conditions, crowds of customers can provide amazing insight into customer discovery and R&D.

Why Athletes Make Good Entrepreneurs

A.T. Gimbel shares three characteristics of athletes and how they may help you become a successful entrepreneur.

Where to Start When Deciding What Area of the Market to Target First

What is Product-Market fit and how do you know you have it?

So what exactly is product-market fit? How do we find product-market fit, and how do we measure it?

TAM – What is it, How to Quantify, and Why it Matters

The 3 Rules to Customer Interviews from The Mom Test

Following these three rules from The Mom Test will help you get to the answers that really matter from your customers.

Three Important Areas of the Customer Discovery Process