The 3 Rules to Customer Interviews from The Mom Test
Following these three rules from The Mom Test will help you get to the answers that really matter from your customers.
Startup Phase: Idea
TAM – What is it, How to Quantify, and Why it Matters
Simple ROI Calculator Template
Simple Startup Strategic Plan
Simple Startup Budgeting Template
Simple Dilution Model
Market Sizing Example
How to Do Quick Market Research on an Idea in Less Than a Day
Focus On What Customers Do, Not What They Say
Why you should place more value in what customers do verses what they say, a warning against biased feedback.
Finding Authentic Demand
A.T. Gimbel shares about finding authentic demand and some indicators you’re on the right path.