Resource Type: Article

Be careful having lots of “good meetings”

Push for clear next steps and tangible commitments to truly gauge interest and progress.

Better Business Models

Guest writer McKenzie Folan shares three examples of companies building competitive advantages based on their business model decisions.

Big Ideas When Choosing Technology

Build your new product with development partners

Nothing beats authentic feedback from real customers. Find a development partner that can help you iterate quickly and get your product out

Burn the Ships

Calculating ROI: Three Different Types of Value

Building Too Much, Too Soon, Can Backfire: Here’s How to Avoid It

Prioritize customer discovery and authentic demand before building an MVP to ensure a must-have product.

Customer Success Tips from Kathryn O’Day

Kathryn O’Day’s top five blogs for understanding and implementing customer success.

Customers are right about problems, not solutions

Unveiling the Crucial Distinction: Customer-Driven Problem Identification vs. Solution Generation in Entrepreneurship.

Defining the ideal customer profile

External resource: Defining the ideal customer profile