Last week, I spoke with an entrepreneur whose company is growing at a pace that goes beyond even traditional hypergrowth standards. I’ve read about companies like Replit and Lovable going from $0 to $100 million in revenue in under a year, and coming from a more traditional SaaS background, that level of growth seems almost unfathomable.

We used to look at the “triple-triple-double-double-double” model as the blueprint for companies that reached escape velocity, went public, and had strong outcomes. But now, we’re seeing businesses grow so rapidly that they break all the previous paradigms.

When speaking with this entrepreneur, I asked the usual questions:

• What’s your renewal rate?
• What’s your upsell and cross-sell rate?
• What are your gross and net dollar retention numbers?
• How do you segment your cohorts—are some just kicking the tires while others are serious adopters?
• What’s the meta-analysis of your customer base?

The answer, unsurprisingly, was: “We don’t really know yet.”

The growth has been so fast, and customers have been onboard for such a short time, that it’s hard to gather meaningful data. While the goal is to eventually apply all the traditional best practices and quantitative frameworks, it’s nearly impossible to do so in the early stages of this kind of explosive growth.

We also talked about valuation and funding needs, and another fascinating insight emerged: the company doesn’t really need more capital—at least not in the traditional sense. The growth primarily demands more foundational AI model and hosting capacity. Thanks to AI in other parts of the business, many functions like customer success, support, and sales are handled with an incredibly lean team. Because of that, and the fact that the business is already highly profitable, there’s no urgent need for outside funding.

Never having personally experienced this level of warp-speed growth, my advice was simple: stay as close to the customer as possible. Get on the phone. Do the Zooms. Meet in person. Listen to their feedback—not just through support tickets and customer success notes, but by actively engaging with them directly.

One of the biggest questions in situations like this is about the durability of the revenue. If tens of thousands of customers can sign up out of nowhere and get immediate value, they could also just as easily churn and move to the next shiny tool. There’s a massive amount of work to be done to ensure that customers receive unique value that can only be delivered by your product. That means building deep integrations into the rest of the customer’s ecosystem so the product becomes a critical, embedded part of their workflow—not just a standalone app.

Overall, this kind of growth isn’t just hypergrowth—it’s something even more dramatic. But regardless of the growth rate, the core principles remain the same:

• Stay close to the customer.
• Build opinionated functionality for your ideal user.
• Deliver something they couldn’t do before your product existed.

Growth of this kind is rare, but I hope more entrepreneurs get the opportunity to experience it. And no matter how fast the business grows, the ultimate goal stays the same: to deliver real, lasting value to your customers—not just today, but well into the future as they continue to evolve alongside your product.