Customer

Finding Authentic Demand

Why going slow in the beginning will have your customers demand you go faster

Empowering Employees

How to handle conflicting feedback on your idea

“Must-have” vs. “Nice-to-have”

Hope for the Best … but Plan for the Worst!

Product Development and Transparency to Customers

Example Customer Problem and Conversation

Do Entrepreneurs Need Coding Skills to Start a Business?

Why You Shouldn’t Worry About Competition

Testing Your Hypotheses when Building a Startup

Where to Start When Deciding What Area of the Market to Target First

Spend Time Learning from Your Customers Before Chasing Investor Money

How To Optimize Pilots

What Financial Info to Include in Pitch Decks

4 Steps on How to Handle Upset Customers with Skill and Caution

Sell First or Build First?

Using Financial Modeling to Vet Ideas

4 Tips to Master Sales Email Outreach

The Benefits of Setting up a Customer Advisory Board

Marketing to Each Generation

Understanding and Engaging Your Customer

Putting the Customer First

Going Above and Beyond to Resolve Customer Issues