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"What You Have to Believe" Template / Example

“Must-have” vs. “Nice-to-have”

A.T. Gimbel shares insight when it comes to evaluating a new business idea as a “Must-have” vs. a “Nice-to-have”.

3 Areas Investors Observe Grit in Entrepreneurs

All entrepreneurs will say they have grit and investors will say they are looking for it, but how do you…

3 Questions to Ask Yourself When your Customer Discovery has Stalled

Successful customer discovery depends on finding engaged potential customers who genuinely care about the problem or idea.

4 Considerations for Turning Your Passion into a Business

Four thoughts to consider if you’re an entrepreneur wanting to turn your passion into a career

4 Different Types of Revenue Models for your Startup

From recurring to contingent to one-time, the revenue model you decide for your startup can 10x your growth.

4 Paths to Startup Growth

5 "Must-Haves" When Building a SaaS Company Today

Be careful having lots of “good meetings”

Push for clear next steps and tangible commitments to truly gauge interest and progress.

Be Wary of Building More Product Features

Three thoughts you should consider before you build too much, too soon.

Better Business Models

Guest writer McKenzie Folan shares three examples of companies building competitive advantages based on their business model decisions.

Build your new product with development partners

Nothing beats authentic feedback from real customers. Find a development partner that can help you iterate quickly and get your…

Building Too Much, Too Soon, Can Backfire: Here's How to Avoid It

Prioritize customer discovery and authentic demand before building an MVP to ensure a must-have product.

Competitor Analysis Template / Example

Customers are right about problems, not solutions

Unveiling the Crucial Distinction: Customer-Driven Problem Identification vs. Solution Generation in Entrepreneurship.

Different Business Models

What business model is right for your next venture?

Example Customer Problem and Conversation

McKenzie Folan shares a tool to help you identify a true customer problem, the first step toward launching a successful…

Example Workflow

External Market Tailwinds

A.T. Gimbel shares how founders can capitalize on external market tailwinds and be poised for tremendous growth.

Finding Authentic Demand

A.T. Gimbel shares about finding authentic demand and some indicators you’re on the right path.

Focus On What Customers Do, Not What They Say‍

Why you should place more value in what customers do verses what they say, a warning against biased feedback.

Good Questions Versus Bad Questions

A good question can show your depth of preparation and thinking; a bad question might be better off not asked.

How to Do Quick Market Research on an Idea in Less Than a Day

How to handle conflicting feedback on your idea

A.T. Gimbel sheds light on an age old question: "What do I do when I have conflicting feedback about my…

Market Sizing Example

Simple Dilution Model

Simple ROI Calculator Template

Simple Startup Budgeting Template

Simple Startup Strategic Plan

Sustainable Customer Discovery

Entrepreneurs need time for effective customer discovery. Create a sustainable model to fund exploration while seeking authentic demand.

TAM - What is it, How to Quantify, and Why it Matters

The 3 Rules to Customer Interviews from The Mom Test

Following these three rules from The Mom Test will help you get to the answers that really matter from your…

The Business Model Canvas

The Mom Test

Three Important Areas of the Customer Discovery Process

Three Must-haves to Vet Your Startup Idea

Crucial Steps for Validating Your Startup Concept

Understanding and Engaging Your Customer

Using Financial Modeling to Vet Ideas

What is Product-Market fit and how do you know you have it?

So what exactly is product-market fit? How do we find product-market fit, and how do we measure it?

Where to Start When Deciding What Area of the Market to Target First

Why Athletes Make Good Entrepreneurs

A.T. Gimbel shares three characteristics of athletes and how they may help you become a successful entrepreneur.

Wisdom of the Crowd

Here’s how, with the right conditions, crowds of customers can provide amazing insight into customer discovery and R&D.

10x Better Solution

In his latest blog, A.T. Gimbel shares why your solution must be 10x better and expands on ways to prove…

3 Big Ideas When Launching Your MVP

6 Ways to Think About Pricing for Your Startup

Here are a few things for entrepreneurs to consider regarding their pricing. Keep it simple and go!

Big Ideas When Choosing Technology

Defining the ideal customer profile

External resource: Defining the ideal customer profile

How an ideal first customer drives iteration and growth

External resource: How an ideal first customer drives iteration and growth

How to scale a sales team

External resource: How to scale a sales team

Simple Social Media Calendar + Metrics + Goals Template

Tips on Getting your First 10 Paying Customers

Three tips for discovering and obtaining your first 10 paying customers.

Top 5 Misconceptions about Building an MVP

Using consulting to fund your startup and iterate effectively

External resource: Using consulting to fund your startup and iterate effectively

3 Challenges with Tracking Metrics and How to Get it Right

Aligning your go-to-market strategy

A.T. Gimbel shares about one of the most important, yet difficult things to get right: your go-to-market strategy.

Basic Startup Sales Funnel Challenges

There are many versions of sales funnels, here are the key components at each stage.

Burn the Ships

Calculating ROI: Three Different Types of Value

Considerations When Looking For Early Team Members To Join Your Startup

When building a startup team, it's crucial to prioritize individuals with diverse skill sets and that align with core values.

Customer Success Tips from Kathryn O'Day

Kathryn O'Day’s top five blogs for understanding and implementing customer success.

Different types of pivots

Understanding different types of pivots in the startup journey and how to navigate them for success.

Hiring For Diverse Personalities and Skill Sets

How to Optimize Business Equations in Your Startup

Cracking the Startup Equation: Is it time to rewrite your business formula? Discover how optimizing can drive growth.

How to Use a Content Calendar Template, Complete With Metrics and Goals

Implementing OKRs: aligning goals and measuring success in startups

External resource: Implementing OKRs

Planning your Future Org Chart

A.T. Gimbel shares a few tips on how you can plan ahead for your future org chart.

Raising Prices

Startup Go-To-Market (GTM) Strategy

Time to pivot your startup, or time to move on?

Navigating the Startup Crossroads of when to Persist and when to Pivot

Unaffiliated, Passionate, Paying Customers

Early investments should seek unaffiliated, passionate, paying customers. They validate sales, ensure retention, and drive growth.

Using NPS for Actionable Insights

How likely are you to recommend our product to a friend or colleague?

What to Look for When Hiring: Values, Abilities, Skills

A.T. Gimbel shares thoughts on values, abilities, and skills in the hiring process and how to prioritize them.

Your First Customer Success Hire

If you’re looking to make your first customer success hire, here’s a few thoughts on where to begin.

“Raising” Money Through Services

Thoughts on how to bring in revenue before you have a tech product

Different Frames of Reference on Valuation

Valuation is both an art and a science. A.T. Gimbel shares some different approaches to valuation.

How To Fund Your Business Without Raising Money

Here's three ways to make a little extra money to fund your business without raising money.

How to Show Traction Pre-Revenue

Raising money from investors can be tough as it is, but when pre-revenue it can be difficult. Here's three simple…

How to write (and not write) a cold reach-out to an investor

A.T. Gimbel, Partner at Atlanta Ventures, shares some tips and tricks for how to write a good cold outreach to…

Keys to Financial Modeling

Practicing For An Investor Pitch

Three key ways to prepare for investor pitching.

Questions a VC Might Ask

Gear up for successful VC meetings by treating them like well-prepared interviews

Responding to Emails with Investors

Enhancing Investor Engagement: Crafting Effective Email Correspondence

Showing Traction in Your Startup Pitch Deck at Every Stage

A Guide to Demonstrating Traction and Success in Your Pitch Deck

Solutions to Early Stage Funding Gap for Startups

Spend Time Learning from Your Customers Before Chasing Investor Money

Spotting Pitch Deck Red Flags and Overcoming Them with Confidence

Winning Pitch Decks: Navigating Red Flags, Inspiring Investors, and Unleashing Early-Stage Potential

Term Sheets - What to Think About

Decoding Term Sheets: Unveiling the Path to Successful Investments

Three Areas to Focus on When Fundraising For Your Startup

A three step guide to the fundraising process for your startup, based on our experience helping thousands of startups raise…

Valuations: What to Think About When Valuing Your Company

When To Raise a Lot, And When To Not

A.T. Gimbel shares his advice on how much money entrepreneurs should raise.

When to Talk to an Investor

Where To Start When Building a Financial Model?

No financial model is perfect, but these tips can give you a better direction.