Customer Discovery
“Must-have” vs. “Nice-to-have”
A.T. Gimbel shares insight when it comes to evaluating a new business idea as a “Must-have” vs. a “Nice-to-have”.
Example Customer Problem and Conversation
McKenzie Folan shares a tool to help you identify a true customer problem, the first step toward launching a successful…
How to Learn from Your First Paying Customers
A.T. Gimbel shares three key things to understand when you begin targeting your first paying customers.
Testing Your Hypotheses when Building a Startup
Key Strategies to Prove or Disprove Your Assumptions Before Diving into an Idea I was speaking with an entrepreneur recently…
Where to Start When Deciding What Area of the Market to Target First
The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…
Spend Time Learning from Your Customers Before Chasing Investor Money
The best use of your time may not be raising funds Raising money is an important step for many entrepreneurs,…
Key Themes to Nail for an Investor Pitch
While raising money is not for everyone, at some point in the entrepreneurial journey it may make sense to raise…
Healthcare Entrepreneurship in Atlanta
We have all seen many of the challenges facing the US healthcare system today: rising costs, increasing number of patients…
Three Important Areas of the Customer Discovery Process
If you are a startup, you have probably heard the words “customer discovery.” While there are lots of good resources…
Tech Giants Could Put a Dent in Society’s Traffic Problem Today
Our third Idea Chats Series post is brought to you by Christopher Travers. In this series we’ll be sharing findings…