Customer Discovery
Product Configuration vs. Customization
A.T. Gimbel touches on the difference between product configuration and customization.
Perfection in Product (and beyond)
Why you need to focus on the greater objective and not get stuck on the details!
Will Somebody Pay For Your Product?
A.T. Gimbel writes about the value of proving your customers will pay for your product.
How to Show Traction Pre-Revenue
Raising money from investors can be tough as it is, but when pre-revenue it can be difficult. Here's three simple…
Tips on Getting Your First 10 Paying Customers
So you have a solid product and are ready to go to market, now how do you get your first…
Build your new product with development partners
Nothing beats authentic feedback from real customers. Find a development partner that can help you iterate quickly and get your…
Finding Authentic Demand
A.T. Gimbel shares about finding authentic demand and some indicators you’re on the right path.
Why going slow in the beginning will have your customers demand you go faster
Christian Ries talks about the ideation process and how going slow early on will prepare for customer demands later.
How to write (and not write) a cold reach-out to an investor
A.T. Gimbel, Partner at Atlanta Ventures, shares some tips and tricks for how to write a good cold outreach to…
How to handle conflicting feedback on your idea
A.T. Gimbel sheds light on an age old question: "What do I do when I have conflicting feedback about my…