Customer Discovery
Build your new product with development partners
Nothing beats authentic feedback from real customers. Find a development partner that can help you iterate quickly and get your…
Finding Authentic Demand
A.T. Gimbel shares about finding authentic demand and some indicators you’re on the right path.
Why going slow in the beginning will have your customers demand you go faster
Christian Ries talks about the ideation process and how going slow early on will prepare for customer demands later.
How to write (and not write) a cold reach-out to an investor
A.T. Gimbel, Partner at Atlanta Ventures, shares some tips and tricks for how to write a good cold outreach to…
How to handle conflicting feedback on your idea
A.T. Gimbel sheds light on an age old question: "What do I do when I have conflicting feedback about my…
“Must-have” vs. “Nice-to-have”
A.T. Gimbel shares insight when it comes to evaluating a new business idea as a “Must-have” vs. a “Nice-to-have”.
Example Customer Problem and Conversation
McKenzie Folan shares a tool to help you identify a true customer problem, the first step toward launching a successful…
How to Learn from Your First Paying Customers
A.T. Gimbel shares three key things to understand when you begin targeting your first paying customers.
Testing Your Hypotheses when Building a Startup
Key Strategies to Prove or Disprove Your Assumptions Before Diving into an Idea I was speaking with an entrepreneur recently…
Where to Start When Deciding What Area of the Market to Target First
The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…