Customer Discovery
The 3 Rules to Customer Interviews from The Mom Test
Following these three rules from The Mom Test will help you get to the answers that really matter from your…
How to Test a Product with New Customers
When you’re testing a product with new customers, you want to start simple and build momentum.
At-Home Elderly Caregiving
Technology is equipping families with caregiving services, health monitoring, and home security for your love one's.
The New “Remote Live” Worker
Worker shortages, shifting employee preferences, and improved technology have created a massive opportunity for new startups.
Five Lessons for Early-Stage Startups
How to approach building a company and reaching out to investors.
The Carbon Footprint Market is a Billion Dollar Opportunity
This market analysis on the carbon tracking market dives into the problems, the players in the space, and shares five…
6 Ways to Think About Pricing for Your Startup
Here are a few things for entrepreneurs to consider regarding their pricing. Keep it simple and go!
What is Product-Market fit and how do you know you have it?
So what exactly is product-market fit? How do we find product-market fit, and how do we measure it?
Implementing User Experience into your Marketing Website
Having a clear and intuitive website UX is essential to any startup. Here are some helpful tips on how to…
User Experience and its effect on your Startup’s Website
Having a clear and intuitive website UX is essential to any startup. However, understanding this concept can be difficult.