Customer Discovery
Good Questions Versus Bad Questions
A good question can show your depth of preparation and thinking; a bad question might be better off not asked.
Run Your Startup With The Purpose Playbook™
For startup success prioritize trust, team motivation, clear goals, and rewards. Learn from experience to guide your journey effectively.
Speak With People Who Think Differently
Encountering individuals who unanimously support your idea hampers constructive criticism and growth. Embrace diverse perspectives.
How to Iterate Through an Idea
Steps to help evaluate and iterate through business ideas.
Selection Sunday for entrepreneurs
The importance of selection: Select the right team, customers, and funding path for your startup; rejection doesn't define success.
Focus On What Customers Do, Not What They Say
Why you should place more value in what customers do verses what they say, a warning against biased feedback.
Unaffiliated, Passionate, Paying Customers
Early investments should seek unaffiliated, passionate, paying customers. They validate sales, ensure retention, and drive growth.
3 Questions to Ask Yourself When your Customer Discovery has Stalled
Successful customer discovery depends on finding engaged potential customers who genuinely care about the problem or idea.
Different types of pivots
Understanding different types of pivots in the startup journey and how to navigate them for success.
Three areas to Focus on for Successful Pilots
Launching a pilot? Here’s some things to think about!