Customer Discovery
How to Iterate Through an Idea
Steps to help evaluate and iterate through business ideas.
Selection Sunday for entrepreneurs
The importance of selection: Select the right team, customers, and funding path for your startup; rejection doesn't define success.
Focus On What Customers Do, Not What They Say
Why you should place more value in what customers do verses what they say, a warning against biased feedback.
Unaffiliated, Passionate, Paying Customers
Early investments should seek unaffiliated, passionate, paying customers. They validate sales, ensure retention, and drive growth.
3 Questions to Ask Yourself When your Customer Discovery has Stalled
Successful customer discovery depends on finding engaged potential customers who genuinely care about the problem or idea.
Different types of pivots
Understanding different types of pivots in the startup journey and how to navigate them for success.
Three areas to Focus on for Successful Pilots
Launching a pilot? Here’s some things to think about!
The 3 Rules to Customer Interviews from The Mom Test
Following these three rules from The Mom Test will help you get to the answers that really matter from your…
How to Test a Product with New Customers
When you’re testing a product with new customers, you want to start simple and build momentum.
At-Home Elderly Caregiving
Technology is equipping families with caregiving services, health monitoring, and home security for your love one's.