Customer Discovery
Recruiting on Non-Recruiting Work Trips
Recently, I was catching up with a friend, and she shared a story that stuck in my mind. A friend…
Why you want products in the customer’s workflow
I speak a lot with entrepreneurs discussing if they are building a “must-have” or “nice-to-have” product.
Round-Two Entrepreneurs
Last week, I was catching up with an entrepreneur who was working on his second serious startup. His previous startup…
Find True (Investor) Love: 5 Ways Fundraising Is Like Dating
Love (and money) is in the air!
The Entrepreneur’s Passion
Last week, I was talking to an entrepreneur, and one of the things that stood out was the passion in…
Incredibly Narrow to Start
Last week, I was catching up with some entrepreneurs who are off to a fast start. They’ve cobbled together a…
Should You Make Money With Your Early Customers?
This blog explores strategies for acquiring and learning from early customers and emphasizes the importance of paid validation.
What Is Real Versus Theoretical In a Pitch Deck?
Focus your pitch deck on real customer insights and tangible results, rather than theoretical projections, to better validate your business.
Do I Have a Good Idea or Not?
Is your idea worth pursuing? Don't rely on opinions. Test with potential customers: ask, observe, & measure engagement.
What Makes a Good Design Partner?
Turn early customers into paying partners. Get valuable feedback, fast growth, & early revenue.