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Customer Discovery

125 posts
A.T. Gimbel

What you need to know about data rooms

I was recently on a panel at Atlanta Tech Village speaking about data rooms.

Oct 2, 2025 · 3 min read
David Cummings

When Potential Investors Don’t Like the Market

Last week, I was catching up with an entrepreneur who was lamenting how potential investors didn’t like his market. It…

Sep 27, 2025 · 3 min read
David Cummings

Plugging into the Local Startup Community

Once or twice a month, I’m introduced to someone who wants to plug into the local startup community. Sometimes it’s…

Sep 20, 2025 · 3 min read
A.T. Gimbel

Pilots – should they be free or paid?

I often hear of entrepreneurs who are running pilots. Many are free and some are paid. But which is the…

Sep 11, 2025 · 3 min read
Kathryn O'Day

6 Subtle Signs It’s Time To Quit Your Startup

Should you persevere or wind it down? Here's how to know.

Sep 9, 2025 · 5 min read
A.T. Gimbel

One thing you wish more founders understood about working with VCs

We recently had our monthly Office Hours event where entrepreneurs can join our team and ask any questions.

Sep 4, 2025 · 3 min read
A.T. Gimbel

The Hidden Game

There are many industries where a hidden game is going on.

Aug 28, 2025 · 3 min read
A.T. Gimbel

Three lessons learned from starting Studio companies

We have been launching companies out of our Studio for the past seven years.

Jul 24, 2025 · 2 min read
Kathryn O'Day

4 Things We’ve Learned In The Atlanta Ventures Studio

We love starting companies from scratch -- here's the unexpected strategies that work!

Jul 22, 2025 · 4 min read
Kathryn O'Day

What Investors Ask, According to AI (and Me, a Real Investor)

30+ Common Investor Questions & What They Actually Mean

Jul 15, 2025 · 11 min read