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Customer Discovery

121 posts
Kathryn O'Day

6 Subtle Signs It’s Time To Quit Your Startup

Should you persevere or wind it down? Here's how to know.

Sep 9, 2025 · 5 min read
A.T. Gimbel

One thing you wish more founders understood about working with VCs

We recently had our monthly Office Hours event where entrepreneurs can join our team and ask any questions.

Sep 4, 2025 · 3 min read
A.T. Gimbel

The Hidden Game

There are many industries where a hidden game is going on.

Aug 28, 2025 · 3 min read
A.T. Gimbel

Three lessons learned from starting Studio companies

We have been launching companies out of our Studio for the past seven years.

Jul 24, 2025 · 2 min read
Kathryn O'Day

4 Things We’ve Learned In The Atlanta Ventures Studio

We love starting companies from scratch -- here's the unexpected strategies that work!

Jul 22, 2025 · 4 min read
Kathryn O'Day

What Investors Ask, According to AI (and Me, a Real Investor)

30+ Common Investor Questions & What They Actually Mean

Jul 15, 2025 · 11 min read
A.T. Gimbel

Should you use AI for investor outreach in fundraising?

It is amazing to see how AI continues to help make old processes faster and more efficient across many use…

Jul 10, 2025 · 2 min read
A.T. Gimbel

Why competition is a good thing for early stage founders

I sometimes meet with entrepreneurs who tell me they have no competition and are the only ones doing their idea.

Jun 26, 2025 · 3 min read
David Cummings

Starting Over as an Entrepreneur

Recently, I was asked what I would do if I could start over as an entrepreneur. This question prompted me…

Jun 14, 2025 · 3 min read
A.T. Gimbel

Share your startup ideas

I love brainstorming on startup ideas with other founders.

Jun 5, 2025 · 2 min read