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Customer Discovery

121 posts
David Cummings

Align Ambition with Startup Idea

Last week, I was talking with an entrepreneur who’s built an incredible business. Later in the conversation, I asked if…

Nov 8, 2025 · 3 min read
A.T. Gimbel

Three Scary Things for Entrepreneurs

There are many things that are difficult and challenging as an entrepreneur.

Nov 6, 2025 · 3 min read
A.T. Gimbel

Three Coffee Chat Entrepreneur Takeaways

I recently spoke at a morning Coffee Chat about entrepreneurship and fundraising hosted by Khadijah Robinson and Charles Robinson. It…

Oct 30, 2025 · 2 min read
Kathryn O'Day

Authentic Demand: Why We Love It In Our Studio

What, Why, and How To Find It

Oct 21, 2025 · 4 min read
A.T. Gimbel

How to handle early revenue in a pitch deck

I had a couple recent conversations with entrepreneurs discussing how to best show early revenue in a pitch deck.

Oct 16, 2025 · 2 min read
A.T. Gimbel

Getting the most out of advising programs

I was recently speaking with some entrepreneurs about the Atlanta Tech Village Advisor program. I am a huge fan of…

Oct 9, 2025 · 2 min read
A.T. Gimbel

What you need to know about data rooms

I was recently on a panel at Atlanta Tech Village speaking about data rooms.

Oct 2, 2025 · 3 min read
David Cummings

When Potential Investors Don’t Like the Market

Last week, I was catching up with an entrepreneur who was lamenting how potential investors didn’t like his market. It…

Sep 27, 2025 · 3 min read
David Cummings

Plugging into the Local Startup Community

Once or twice a month, I’m introduced to someone who wants to plug into the local startup community. Sometimes it’s…

Sep 20, 2025 · 3 min read
A.T. Gimbel

Pilots – should they be free or paid?

I often hear of entrepreneurs who are running pilots. Many are free and some are paid. But which is the…

Sep 11, 2025 · 3 min read