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Customer Discovery

125 posts
Kathryn O'Day

A Founder’s Guide to the Startup Events Worth Attending (Spring 2026)

9+ Events You Don't Want To Miss This Spring 2026

Jan 20, 2026 · 5 min read
A.T. Gimbel

I told you so

I recently heard an “I told you so.” We all know how frustrating this can be from both sides.

Dec 11, 2025 · 2 min read
Kathryn O'Day

8 Signs You’ve Got Authentic Demand (& 10 Signs You Don’t!)

ICYMI: At Atlanta Ventures…WE LOVE AUTHENTIC DEMAND!!!!!!!

Dec 2, 2025 · 4 min read
David Cummings

Value-First Reimagining of a Market

A couple of weeks ago, I had the opportunity to speak at the Deloitte 500 event at the Atlanta Tech…

Nov 29, 2025 · 3 min read
David Cummings

Align Ambition with Startup Idea

Last week, I was talking with an entrepreneur who’s built an incredible business. Later in the conversation, I asked if…

Nov 8, 2025 · 3 min read
A.T. Gimbel

Three Scary Things for Entrepreneurs

There are many things that are difficult and challenging as an entrepreneur.

Nov 6, 2025 · 3 min read
A.T. Gimbel

Three Coffee Chat Entrepreneur Takeaways

I recently spoke at a morning Coffee Chat about entrepreneurship and fundraising hosted by Khadijah Robinson and Charles Robinson. It…

Oct 30, 2025 · 2 min read
Kathryn O'Day

Authentic Demand: Why We Love It In Our Studio

What, Why, and How To Find It

Oct 21, 2025 · 4 min read
A.T. Gimbel

How to handle early revenue in a pitch deck

I had a couple recent conversations with entrepreneurs discussing how to best show early revenue in a pitch deck.

Oct 16, 2025 · 2 min read
A.T. Gimbel

Getting the most out of advising programs

I was recently speaking with some entrepreneurs about the Atlanta Tech Village Advisor program. I am a huge fan of…

Oct 9, 2025 · 2 min read