Blog Customer Discovery
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Customer Discovery

121 posts
David Cummings

Three Quick Questions After Hearing a Founder’s Story

Last week, I caught up with a very successful local entrepreneur. While I knew parts of his story, I hadn’t…

May 31, 2025 · 2 min read
A.T. Gimbel

The biggest failures entrepreneurs should avoid

At a recent Office Hours event, I was asked a great question about what failures entrepreneurs should avoid.

May 29, 2025 · 2 min read
Kathryn O'Day

5 Green Flags Investors Look For In Founders

Why VCs think about canoes during pitch meetings.

May 6, 2025 · 4 min read
A.T. Gimbel

Do not launch an idea without talking to (potential) customers

I was recently speaking with an entrepreneur who had a very interesting idea.

Apr 24, 2025 · 2 min read
A.T. Gimbel

Questions that make you think

I love asking entrepreneurs questions as it helps me better understand their business as well as how they process information.

Apr 17, 2025 · 2 min read
A.T. Gimbel

The power of community when getting your idea going

I had several conversations recently where the power of community has come up.

Apr 10, 2025 · 2 min read
David Cummings

Market A or B for a Startup

Last week, I spoke with an entrepreneur who shared his elevator pitch. I then asked a few questions and learned…

Apr 5, 2025 · 3 min read
A.T. Gimbel

How long should it take to find my idea?

I was recently speaking with an entrepreneur who was looking into new ideas and asked me how long it should…

Apr 3, 2025 · 2 min read
Kathryn O'Day

Ultimate Guide To Finding A Startup Job + Open Roles!

Step-by-step instructions plus current job openings at great startups.

Apr 1, 2025 · 5 min read
A.T. Gimbel

Be careful pitching the entire meeting

I regularly meet with founders in the context of an advisor or someone trying to raise money.

Mar 27, 2025 · 3 min read
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