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Customer Discovery

125 posts
David Cummings

The Second Time Around: Why Founders Come Back

Last week, I spoke with two different second-round entrepreneurs. Second-round entrepreneurs are founders who built a business in a given…

Mar 28, 2026 · 3 min read
A.T. Gimbel

Do I need a novel idea?

I was recently at a Georgia Tech event, and one of the students asked a great question: “Do I need…

Mar 26, 2026 · 2 min read
Kathryn O'Day

Should You Talk To VCs Who Are Not A Fit?

A founder’s time is valuable.

Mar 24, 2026 · 6 min read
David Cummings

Every Bit of Effort Helps

Recently, I was meeting with an entrepreneur who lamented that they weren’t making much progress in their startup. My immediate…

Mar 7, 2026 · 2 min read
A.T. Gimbel

Atlanta Healthcare Entrepreneur Meetup – how to catch market timing while bootstrapped

We recently held another Atlanta Healthcare Entrepreneur Meetup and I had the privilege of interviewing Chris Spears on his journey…

Feb 19, 2026 · 2 min read
A.T. Gimbel

How do you get your first customers to pay?

Another common question we get from entrepreneurs during Office Hours is how do I get my first customers to pay?

Feb 12, 2026 · 2 min read
A.T. Gimbel

How do you find potential customers for discovery?

Another common question we get at Office Hours is how do I find potential customers for discovery? Let’s assume you…

Feb 5, 2026 · 2 min read
A.T. Gimbel

Do I need a co-founder?

Continuing with my list of most common questions we get during Office Hours, the next question is around co-founders.

Jan 29, 2026 · 2 min read
Kathryn O'Day

5 Wild Ways To Pre-Sell Your Product

Fund your product before you build it!

Jan 27, 2026 · 5 min read
A.T. Gimbel

What traits do you look for in a founder?

We have been getting a lot of great questions from entrepreneurs at our monthly Atlanta Ventures Office Hours events.

Jan 22, 2026 · 3 min read