Sales
Product Users vs. Buyers
A.T. Gimbel explains how to approach product users and buyers differently.
The Five Steps For a 30 Second Pitch
Check out these five steps to refine and structure your 30 second pitch.
External Market Tailwinds
A.T. Gimbel shares how founders can capitalize on external market tailwinds and be poised for tremendous growth.
Will Somebody Pay For Your Product?
A.T. Gimbel writes about the value of proving your customers will pay for your product.
Starting A Brand Ambassador Program
Here are helpful hints and advice for people considering implementing a different marketing strategy.
How to Show Traction Pre-Revenue
Raising money from investors can be tough as it is, but when pre-revenue it can be difficult. Here's three simple…
Product Development and Transparency to Customers
A.T. Gimbel shares his insights on product development and disclosure of shortcomings when making early sales.
When Sales are Not Working: Product or Sales Fault?
A.T. Gimbel continues his advice on identifying root causes and why things happen with this deep dive on the sales…
Contingency Pricing
I was speaking with an entrepreneur the other day about contingency pricing. On one hand it aligns both the customer…