Blog Sales
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Sales

45 posts
David Cummings

Why Great Founders Keep Selling

One of the recurring debates I have encountered is around the role of founder-led sales. Founder-led sales is the idea…

Jul 11, 2026 · 3 min read
A.T. Gimbel

Beyond the Buzzword: What “Traction” Actually Looks Like (and How to Prove It)

As an entrepreneur, “traction” is the word you’ll use most and perhaps understand the least.

May 14, 2026 · 2 min read
Kathryn O'Day

What I Tell Consultants Trying to Sell Into VC Firms

2 strategies (plus an email) that work!

May 12, 2026 · 5 min read
Kathryn O'Day

3 Red Flags VCs Look For In Your Pitch

Watch out for these & how to fix them!

Sep 23, 2025 · 4 min read
Kathryn O'Day

6 Ways To Avoid The #1 Preventable Mistake In Fundraising

Here’s the mistake I see good founders make when fundraising.

Jun 17, 2025 · 6 min read
Kathryn O'Day

Transitioning Away From Founder-Led Sales? (Read This First!)

5 key learnings to smooth the way!

Jun 10, 2025 · 7 min read
David Cummings

The Power of Transferring Belief

Last week, I listened to an entrepreneur deliver his pitch, and by the end, I was struck by how deeply…

May 3, 2025 · 2 min read
A.T. Gimbel

What Is Real Versus Theoretical In a Pitch Deck?

Focus your pitch deck on real customer insights and tangible results, rather than theoretical projections, to better validate your business.

Oct 22, 2024 · 2 min read
A.T. Gimbel

The Power of Small Habits

Atomic Habits for Entrepreneurs: Small daily habits can lead to big business growth.

Aug 20, 2024 · 2 min read
A.T. Gimbel

Basic Startup Sales Funnel Challenges

There are many versions of sales funnels, here are the key components at each stage.

May 28, 2024 · 3 min read
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