Strategy
When to Talk to an Investor
I was recently at a great Startup Runway event and one of the questions from the audience was “When is…
Key Themes to Nail for an Investor Pitch
While raising money is not for everyone, at some point in the entrepreneurial journey it may make sense to raise…
One Mistake to Avoid with Startup Marketing: Not Having a Marketing Strategy
During the Simply SaaS University Class: Marketing Metrics 101, Asia Matos, Founder and CEO of DemandMaven brought to light a…
Healthcare Entrepreneurship in Atlanta
We have all seen many of the challenges facing the US healthcare system today: rising costs, increasing number of patients…
A Social Media Strategy Guide for Startups
You’ve just decided your name. Congrats! You made it. You have a logo and most likely have a website at…
Team Size and How it Affects Company Efficiency, and Productivity
When first starting your company or even if you just have an idea for a company, there are many things…
Understanding Product Management in a Startup
I attended a great presentation at the recent Simply SaaS event on Product Management. A product manager is central to…
How to Prioritize
In the middle of the entrepreneurial hustle, there is so much on your plate at any given time. Do you…
Three Important Areas of the Customer Discovery Process
If you are a startup, you have probably heard the words “customer discovery.” While there are lots of good resources…
The Benefits of Setting up a Customer Advisory Board
There are many challenges in product management: how to decide what goes on/off the roadmap; how to launch new products;…