EP30 | Inside Injuries, Coginiti, Form D Friday, Impiricus
Introduction: Welcome to Five & Thrive: a weekly podcast highlighting the Southeast’s most interesting news, entrepreneurs, and information of the week, all under 5 minutes.
My name is Jon Birdsong and I’m with Atlanta Ventures.
Welcome everyone to episode 30 as we all prepare for the Holidays and St. Nick to come down that chimney in a few days. Let’s light another candle and get to this week’s Five and Thrive because our passionate community of listeners this week are going to get quite the treat.
Opportunity of the Week / Month / Potential Year: We’re going to kick it off with a new segment called Opportunity of the Week, Month, and potential year. This segment highlights a specific opportunity for someone in the community to capitalize on. I caught up with a new friend who runs a Radiologist practice in Atlanta and for over the past 5 years he’s had a side hustle. Now he’s ready to turn the side hustle into something much bigger by bringing on a CEO. The name of the company is called Inside Injuries. When a player in the NFL or NBA, or any major league sport gets injured there is a large degree of ambiguity around the recovery. If a player is expected to return 4-6 weeks after an ankle sprain, well those two weeks of buffer have a major impact on the performance of the player and the outcome of the game. Inside Injuries has written an algorithm that takes the data from the injury and puts a much more scientific prediction towards the player and their performance. Back to the 4-6 weeks example for an ankle sprain: let’s say the player comes back in 4 weeks, Inside Injuries compares that recovery time to all the other data they have on ankle sprains and specifically any from that individual player in the past and makes calculated assessments on their total recovery along with overall predictions. The Dr. named Dr. A and a sports analyst review the key injuries each week and make predictions on future games based off the data they have on their Youtube show called The SHOW by Inside Injuries. How is the authentic demand of the product? Well, they have 26,000 followers on Twitter. Now Dr. A wants to turn Inside Injuries the number one place on the internet to get the most accurate information, news, and predictions about sports through the lens of injuries. He’s looking for a CEO to come in and take the reigns and propel it to the business he knows it can be. We brainstormed revenue streams and the recurring membership to obtain this regular information is number one. So anyone out there that loves sports, placing a wager from time to time, community building and software, this could be the moment and opportunity in your career to take the leap. If you’re interested in learning more, shoot me an email or connect on LinkedIn.
Companies Worth Applying To: Coginiti is a software company out of Atlanta looking for a Head of Finance. This company has about 40 employees and provides tools to access and integrate your data in any SQL database. If you’re looking to be a head of finance, check out Coginiti.
Highlight of the Week: This week we are highlighting Atlanta Inno and their Form D Friday. The vibrancy test of any city’s startup and technology scene is whether or not a reporter or news outlet is covering the Form D, or Notice of Sales of Securities, filings. A Form D is required by law in the U.S. to be filed within 15 days of selling the security. If someone in the community is actively monitoring the filings of Form D’s and reporting it to the public, there is likely enough activity for it to be interesting and it keeps the entrepreneurs on their toes regarding PR and shaping their company’s narrative. Zach over at Atlanta Inno write a weekly Form D Friday that we encourage every listener to follow if you want to stay up to date on the movement of investment money into private opportunities in Atlanta. Good work Atlanta Inno.
Company Coming Up: Lastly, this week’s company is called Impiricus. Getting in front of and gaining the trust of Health Care Providers is a difficult task. Dropping off coffee and donuts doesn’t work as well as it used to in the healthcare space. Impiricus was founded by physicians who wanted to put more of the information control in their hands and they did this by creating a platform that allows over 800k health care providers to opt in to information and communication from vendors across the health care industry. Right now the company has about 12 employees but this is one to keep an eye on in 2023 and beyond.
Annnnd, that’s 5 minutes.
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Resources discussed in this episode:
Opportunity of the Week, Month, and Year: Inside Injuries
Companies Worth Applying To: Cogniti
Highlight of the Week: Form D Friday
Company Coming Up: Impiricus