#market
Product Configuration vs. Customization
A.T. Gimbel touches on the difference between product configuration and customization.
Starting A Brand Ambassador Program
Here are helpful hints and advice for people considering implementing a different marketing strategy.
The Value of Writing Weekly Updates
Sending out weekly updates are critical as it can align the team, help clarify your thoughts, and can allow advisors…
How to Show Projected Revenue When You Have None
Consider these helpful tips when struggling with projections in the pre-revenue stage.
Why You Shouldn’t Worry About Competition
A.T. Gimbel shares 4 key reasons not to worry about competitors as an early stage startup.
Where to Start When Deciding What Area of the Market to Target First
The Benefits of Starting Either High-End or Low-End I was speaking with an entrepreneur recently about which part of the…
How Much To Raise
One question I often get from entrepreneurs is how much should I raise? In this instance let’s assume you are…
Market Timing
One challenge for entrepreneurs is how to catch a large, growing market at the right time. With team and product…
How to Do Quick Market Research on an Idea in Less Than a Day
So you have a great initial idea for a business (of course it is). You are ready to start building…
Marketing to Each Generation
In preparing for the next Simply SaaS University class, it got me thinking about how there are so many ways…