October 20, 2021
Atlanta, GA

We are excited to announce our latest investment in Hazlnut!

Why We Invested In Hazlnut

Obsession can’t be purchased. Several things can be purchased, but a relentless pursuit of discovery and problem solving are not for sale. It is in the DNA of leaders, which becomes impressed in all the minds of the corporation. We’ve seen this obsession for sales people in SalesLoft, schedules and calendars with Calendly, and marketing leaders with Terminus. The same vein of dedication towards the customer is in Hazlnut co-founders Dick Sikes and Steven Edwards

When Hazlnut and Atlanta Ventures crossed paths, we immediately knew they were a team who obsesses over the customer, solves their gravest problems, and provides a preeminent user experience. What started as a simple survey tool back in 2016, iterated into a comprehensive mobile solution for franchises. Today they provide the highest-end mobile experience without the need to hire an in-house team or consulting a contractor for a myopic engagement.

Customer interview after customer interview led them to evolve their offering from years ago, get smack dab in the middle of the restaurant’s path of revenue, and deliver a solution used by more than 500 restaurants today. 

What is Hazlnut one may ask? Imagine you are the owner of a restaurant franchise and have 2-500 stores around the country. Competing in today’s mobile first and “to-go order” world, a seamless mobile experience is required to achieve the highest customer satisfaction. Restaurant owners have three options: build it themselves, outsource it, or find a solution that meets their standards. The first two require expensive investments, time consuming project management hours, and a progressive technology mind to see what’s coming around the curve. Hazlnut integrates with the restaurant’s point of sale system and delivers an affordable, customizable, and feature rich mobile experience. Now the smaller to mid-sized restaurant group can serve their customers like Chick-fil-A or Starbucks without depleting the bank account. Here are real examples and reviews including Larry’s Giant Subs and Everbowl.  

Over 860,000 restaurants in the U.S. are forced to ask the question: how do I want to serve my customers from a mobile perspective? Hazlnut is here for them. 

Join a team obsessed with the customer experience and solving some of the most challenging problems facing restaurant owners today, they are hiring for sales, engineering, marketing, and more!

Lastly, if you know a restaurant owner facing this paramount dilemma, we’d love to talk with them!

Our excitement and optimism after partnering with Hazlnut is high, now it is time to add to the talented team and serve a much needed market!  

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