AdPipe, the enterprise video platform unlocking the value of dormant video content, today announced it has raised $12 million in funding. The round was led by LGVP with participation from Emery Wells (Founder of Frame.io), Atlanta Ventures, Tom Noonan, Engage, and leading voices in SaaS, enterprise AI, and video innovation across Atlanta and the country.

This funding milestone comes on the heels of AdPipe’s move to South Downtown Atlanta, where the company will expand its team significantly. Over the next 12 months, AdPipe plans to hire dozens of employees, further establishing South Downtown as a hub of opportunity for ambitious creatives and innovators.

The enterprise video market is projected to reach $48 billion by 2030, yet most video content captured by businesses sits unused. AdPipe addresses this gap by transforming video libraries into brand-compliant, personalized content pipelines that drive measurable results:

• Cost per video reduced by 88%
• Output increased by 10x
• Video utilization up by 80%+
• Conversion rates improved by up to 600%

Founded by Andrew Levy and Sam Birdsong, AdPipe began just four years ago with a simple idea—selling packaged GIFs to businesses. Today, the company is scaling into an industry-defining software platform powering how enterprises capture, create, and share video content.

“AdPipe is rewriting the playbook for enterprise video,” said [Insert Atlanta Ventures Partner Name]. “Their platform not only delivers significant efficiencies but also unlocks the full creative potential of video content. We’re proud to support Andrew, Sam, and the AdPipe team as they continue to grow.”

About AdPipe
AdPipe is the enterprise video platform that helps businesses unlock the value of unused video content by turning libraries of footage into brand-compliant, personalized content pipelines. Headquartered in Atlanta, AdPipe empowers companies across industries to scale content creation, increase efficiency, and drive measurable results.